This Privacy Policy explains how 77xk collects, processes, stores and protects your personal data. It also sets out your rights as a data subject and how you can exercise them. Please read this document carefully before registering or using any 77xk service.
Last updated: 1 January 2026 | Effective: 1 January 2026
// Our Data Principles
We only collect personal data for specific, legitimate purposes. Data is not collected beyond what is necessary for account management, compliance and platform operation.
77xk does not sell, rent or trade your personal data with third parties for commercial marketing purposes. Data shared with partners is limited to what is operationally required.
Industry-standard security measures — including SSL/TLS encryption, access controls and secure data storage — are applied to protect personal information against unauthorised access.
You have the right to access, correct, delete or restrict the processing of your personal data. We provide clear channels to exercise these rights as described in this Policy.
Personal data is retained only for as long as necessary for the purposes for which it was collected, or as required by applicable law or regulatory obligations.
When we make material changes to this Privacy Policy, we will notify registered users via in-platform notice or email before the updated policy takes effect.
This Privacy Policy ("Policy") is issued by 77xk ("77xk", "the Platform", "we", "us", "our"), the operator of the online sports betting and casino platform accessible at 77xk.cam. It describes how we collect, use, store, share and protect personal data obtained from users ("you", "your") of the 77xk platform, and sets out the rights you have with respect to that data.
77xk is committed to handling personal information with care, transparency and in compliance with applicable data protection principles. This Policy applies to all personal data collected through your use of the 77xk website, mobile interface, account registration process, customer support interactions and any other service we provide.
By registering an account or otherwise using the 77xk platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree, you should cease using the platform and may request that your account be closed.
Note for Pakistani Users: This Policy is governed by the laws of the operator's licensing jurisdiction. Pakistan-specific privacy legislation — including any applicable provisions of the Prevention of Electronic Crimes Act, 2016 (PECA) or other applicable law — may also be relevant to your situation. This Policy does not constitute legal advice.
For the purposes of this Privacy Policy, the following terms shall have the meanings set out below:
| Term | Meaning |
|---|---|
| Personal Data | Any information that relates to an identified or identifiable natural person, including name, CNIC number, email address, payment details and device identifiers. |
| Processing | Any operation performed on personal data, including collection, recording, storage, use, disclosure, deletion or destruction. |
| Data Controller | The entity that determines the purposes and means of processing personal data — in this context, the 77xk platform operator. |
| Data Processor | A third party that processes personal data on behalf of the Data Controller under a data processing agreement. |
| Consent | A freely given, specific, informed and unambiguous indication of your agreement to the processing of your personal data for a stated purpose. |
| KYC | Know Your Customer — the identity verification process required for withdrawal eligibility and regulatory compliance. |
| Cookies | Small text files stored on your device by the platform for the purposes of functionality, analytics and user experience improvement. |
The Data Controller responsible for personal data collected through the 77xk platform is the operator of 77xk.cam. Where we engage third-party service providers to process data on our behalf — such as payment processors, identity verification providers or analytics platforms — those parties act as Data Processors under binding contractual arrangements that require them to process data only as instructed and to apply appropriate security measures.
For all data-related enquiries, correction requests, deletion requests or complaints, please contact us using the details provided in Section 16 (Contact Us) of this Policy.
We collect several categories of personal data depending on how you interact with the 77xk platform. The following table summarises the main categories:
| Category | Examples | Purpose |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC number, scanned identity documents | Account registration, KYC verification, age confirmation |
| Contact Data | Email address, phone number, city of residence (e.g., Karachi, Lahore, Islamabad) | Account management, support, notifications |
| Financial Data | Payment method details, transaction records, PKR deposit and withdrawal history | Transaction processing, fraud prevention, AML compliance |
| Technical Data | IP address, browser type, device type, operating system, session data | Platform security, fraud detection, performance optimisation |
| Usage Data | Pages visited, bets placed, games played, session duration, responsible gambling tool usage | Personalisation, responsible gambling monitoring, product improvement |
| Communications Data | Support chat transcripts, email correspondence, feedback submissions | Support delivery, dispute resolution, quality assurance |
| Marketing Preferences | Opted-in or opted-out status for promotional communications | Targeted promotions (where consent given), communication preference management |
The majority of personal data we hold is provided by you directly through:
Certain data is collected automatically when you access the 77xk platform, including:
We may receive personal data from third parties in limited circumstances, including:
Payment Provider Clarification: References to Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah describe familiar Pakistan payment infrastructure only. These institutions do not endorse 77xk and are not data-sharing partners outside the specific context of processing individual payment transactions.
We process personal data on one or more of the following legal bases, depending on the specific activity:
The principal purposes for which we process personal data include:
77xk does not sell, rent, trade or otherwise commercially transfer your personal data to third parties for their own marketing purposes. Any sharing of personal data is strictly limited to the purposes described in this Policy.
We may share your personal data with the following categories of recipients only to the extent necessary:
In the event of a merger, acquisition, restructuring or sale of some or all of our business assets, personal data held by 77xk may be transferred to the acquiring entity as part of the transaction. You will be notified of any such transfer and the applicable privacy arrangements prior to its completion.
The 77xk platform operates internationally, and your personal data may be processed and stored in countries outside your country of residence. Where personal data is transferred to countries that may not offer an equivalent level of data protection to your home jurisdiction, we take appropriate safeguards — including contractual data transfer mechanisms — to ensure that your data remains adequately protected in transit and at rest.
Users based in Pakistan should be aware that data transferred outside Pakistan is subject to the laws of the recipient country, which may differ from Pakistani data protection provisions.
We retain personal data for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. Specific retention periods depend on the category of data and the purpose of processing:
On expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with our internal data lifecycle procedures.
77xk implements a range of technical and organisational security measures to protect personal data against unauthorised access, disclosure, alteration, loss or destruction. These include:
While we apply robust security practices, no internet-based service can guarantee absolute security. You are responsible for maintaining the confidentiality of your login credentials and should notify us immediately if you suspect unauthorised access to your account.
Cookies are small text files placed on your device when you visit the 77xk platform. They allow the platform to remember your preferences, maintain your logged-in session and analyse how the platform is used. We also use similar technologies such as pixel tags and local storage for related purposes.
You may control or disable non-essential cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the 77xk platform and your user experience. Strictly necessary cookies cannot be disabled while using the platform.
Subject to applicable law and the operator's licensing jurisdiction requirements, you have the following rights with respect to your personal data held by 77xk:
To exercise any of the above rights, please contact us using the details in Section 16. We may require identity verification before processing a data rights request. We aim to respond within 30 days, or as required by applicable law.
The scope of data rights available to you may vary depending on applicable law and the operator's licensing jurisdiction. Not all rights listed above are guaranteed under all legal systems. Where a request cannot be fulfilled, we will explain why in writing.
The 77xk platform is strictly for adults aged 18 years or older, or the higher minimum age required by the operator's licensing jurisdiction. We do not knowingly collect personal data from persons under the applicable minimum age. Age verification is a mandatory part of the account registration and KYC process.
If we become aware that personal data has been collected from a minor without appropriate parental or guardian consent, we will take steps to delete that data promptly and close the associated account. If you believe that a minor has registered on 77xk, please contact us immediately via the details in Section 16.
Parental Controls: If you share a device with minors, we strongly recommend enabling parental control software to prevent access to gambling platforms. 77xk implements age verification but cannot substitute for device-level parental safeguards.
Where you have provided explicit consent during registration or through your account settings, 77xk may send you promotional communications regarding bonuses, new games, sports betting markets (including Pakistan cricket, PSL/T20 events and other sports) and platform features. These communications may be delivered by email, SMS or in-platform notification.
You may opt out of marketing communications at any time by:
Opting out of marketing does not affect service-related communications such as account notifications, withdrawal confirmations or security alerts, which are sent regardless of marketing preference as they are necessary for account operation.
77xk reserves the right to update or amend this Privacy Policy at any time. Where changes are material — for example, changes to the categories of data collected, new purposes of processing, or changes to data sharing arrangements — we will provide notice to registered users via in-platform notification or email to your registered address before the changes take effect.
The "Last Updated" date at the top of this Policy reflects the date on which the most recent revision was made. We encourage you to review this Policy periodically to remain informed about how we handle your personal data. Your continued use of the platform following the effective date of any amendment constitutes acceptance of the revised Policy.
For all data protection enquiries, access requests, correction requests, deletion requests, consent withdrawals or privacy-related complaints, please contact the 77xk data protection team:
Data Protection Contact — Support Email:
[email protected]
(plain text — not a clickable link)
Live Chat: Available 24/7 via the platform interface for general support. Urdu language assistance may be available upon request.
Response Time: We aim to acknowledge all privacy-related requests within 5 business days and respond fully within 30 days, or within the timeframe required by applicable law.
If you are dissatisfied with our response to a privacy complaint, you may have the right to lodge a complaint with a competent supervisory authority in your jurisdiction. For Pakistani users, this may include relevant authorities under applicable Pakistani law — though we note that Pakistan-specific data protection legislation continues to evolve and we recommend seeking independent legal advice if required.
// Continue Exploring
77xk is built with transparency at its core. Now that you've reviewed how your data is handled, explore the platform — cricket odds, live casino, sports betting in PKR and more — with confidence in how your personal information is protected.